Privacy Policy


This Privacy Policy applies to, the website of Ukiyo (Sum Innovation DMCC) shall be read in conjunction with the Terms of Use

References to “we,” “our,” and “us” in this Privacy Policy refers to the owners or operators of the Platform. References to “you” and “your” means persons or entities visiting or using the Platform in any manner. In this Privacy Policy, the following definitions apply:


has meaning as defined in paragraph 12 of this Privacy Policy;



means a visitor to the Platform who is not a Registered User;



means the online website of Ukiyo with the URL, which is managed and handled in entirety by us;


Registered User

means a user who has successfully registered on the Platform and has a unique user account;


Terms of Use

means the Terms of Use of this Platform that shall be read in conjunction with this Privacy Policy;


Third-party Sites

has meaning as defined in paragraph 1 of this Privacy Policy.




Please be aware this Privacy Policy applies only to this Platform. Within the Platform, you may see links or references to other/ third-party websites which are not covered by this Privacy Policy and are likely to have different information practices. We encourage you to read the privacy policy of all Third-party Sites you visit or use. We provide any third-party references and links for your convenience only and to make your browsing experience better on the Platform and this should not be construed as an endorsement of Third-party Sites in any manner. You are solely responsible for any interactions you may have with any Third-party Sites.

This Privacy Policy sets out and explains our policies and practices relating to:

  • collection
  • use and accessibility
  • behavioural advertising and Third-party Sites
  • sharing/ disclosure
  • opting out
  • data security

of any personal information when you visit or use the Platform. 


Before using the Platform – and particularly before submitting personally identifiable information via this Platform – you should read the entire Privacy Policy. Your continued use of this Platform constitutes your full agreement to this Privacy Policy, together with the Terms of Use. If the Privacy Policy is not acceptable to you, please do not submit any personally identifiable information via this Platform and immediately cease from accessing the Platform. 


The Platform collects information in two (2) ways: actively and passively. We may collect information including personally identifiable information (your full name, email address, phone number) and non-personally identifiable information (e.g. aggregate statistics about what parts of our Platform are most popular).

Active information collection can include both personally identifiable information (e.g., your full name, address, mobile number, email address or similar information that is unique to you), and non-personally identifiable information (e.g., if we were to ask for your first name and a list of the top three things you like about our Platform).

Active information is collected from you if you are a Guest or Registered User in the following manner:

A Guest or a Registered User may purchase a product on the Platform and we may ask the Guest to disclose its full name, email address, phone number, full shipping address, full billing address and payment details. 

A Guest or a Registered User may write to us using the ‘contact us’ feature on the Platform, where the Guest will be asked to disclose its full name, email address, phone number and a personal message. 

A Registered User may subscribe to our monthly subscription, and in such case, grants the Platform permission to send regular emails, promotions, until such time the Registered User expressly requests to unsubscribe to the email chain, or the contract between the Platform and the Registered User is terminated. We shall not deny any request to unsubscribe made by a Registered User. You will also grant us permission to send you e-mails, newsletters and any other document or content as part of your monthly subscription, as well as permission to renew your subscription every month, unless you expressly state to cancel your subscription. 

At the time of registration, a Guest shall be asked to disclose its full name, email address and a unique password, or grant limited access to its existing Facebook or Google account. 

At the time of making a payment on the Platform, you will be required to disclose your credit/debit card number, account name, CVV and card expiration date. We DO NOT collect and do not intend to collect, any financial information, including CVV or credit card pins, from any purchases made by you on the Platform although such information will be stored on a secure server in your personal account on the Platform that is used only for your ease of convenient future purchases. We do not access or use such financial information in any manner.  

Passive information may be collected from Guests and Registered Users. Passive information collection refers to instances in which we collect information from you that you have not actively provided. We may use special technologies to passively collect non-personally identifiable information from Guests. These technologies allow us to collect certain kinds of non-personally identifiable information, including but not limited to the type of web browser you use, Internet Protocol (IP) address, time zone, the date and time of your visit, the operating system you use, the specific pages you visit, the address of the website you visited prior to entering the Platform and the cookies that are installed on your device. Additionally, as you browse the Platform, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Platform, and information about how you interact with the Platform.

We do not link this passively collected information with personally identifiable information you have actively provided elsewhere on this Platform. We reserve the right to share with third-parties, including our business partners and advertisers, the anonymous (non-personally identifiable) aggregated information that we have passively collected via this Platform.

We collect information identified above, using the following technologies:

  • Cookies are data files that are placed on your browsing device (computer, laptop, smartphone or tablet) and often include an anonymous unique identifier. Cookies help us recognise you and your device and store some information about your preferences or past actions. We will ask for your permission to place Cookies or other similar technologies on your browsing device, except where they are essential for us to provide you with a service that you have requested. You can disable Cookies or manage the Cookies you use on your browsing device at any time. The Cookies we use will only be accessed by us and shall not be accessed by any third-party.
  • Google Analytics that is a web-based analytics service offered by Google that tracks and reports website traffic and allows to analyse in-depth detail about the users on our Platform. We may be required to share certain information we collect on the Platform with Google which will be subject to Google’s policies as follows:;
  • Google search bar (Google search console) 


The information we collect from you will only be used to:

  • provide you with a better browsing experience on the Platform;
  • help you conclude the purchase you make on the Platform;
  • provide you with the services available through the Platform;
  • better communicate with you;
  • for purposes of data analysis. 

To clarify further, your personal data or your personally identifiable information will not be shared with any third-party nor used for any advertisement purposes. 

We may use a function to automatically remember the information you use on our Platform for the following reasons:

  • remember information so you will not have to re-enter it during your visit;
  • provide custom content and information;
  • determine the effectiveness of our Platform. 

We reserve the right to use, store or disclose personal information received via the Platform as necessary to respond to your requests, help and facilitate your purchases on the Platform, comply with applicable laws, regulations, legal processes, and law enforcement inquiries (as required or applicable) to take precautions against liability, and protect the security and integrity of the Platform and you. We will not sell, lease, transfer, share, or otherwise permit access to your personally identifiable information with any third-parties other than as described in this Privacy Policy. 


We may use information we receive, to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at 


You can opt out of sharing information as follows:

  • Opt out of targeted advertising by following these links:

Facebook -

Instagram -

Google -

Twitter -

LinkedIn –

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

  • Revoke access to e-mail and social network accounts:

Upon request, we may be able to provide you with information about whether we hold any of your personal information by e-mailing us at You may choose to disconnect your e-mail account or unsubscribe from the Platform through your account settings. If you no longer have access to your browsing device, you may also contact your e-mail account provider to revoke our access to your account or contact us at We will respond to your request within a reasonable timeframe. 

  • By e-mailing us:

When you submit information via this Platform, whether such information is required or optional, you consent to its disclosure and use in accordance with this Privacy Policy. If you ever decide that you do not wish to receive information from us regarding the Platform, you may unsubscribe to the information through your profile settings on the Platform or you by contacting us by e-mail us at To respond to your request or inquiry, we may require follow-up or contact information to allow us to verify that you are the person authorized to view the information you are requesting. We may, at our discretion, refuse to allow you access to certain information if, in our view, to provide such access would jeopardize another person’s privacy; would violate any applicable federal, state, or foreign law, regulation, or directive; or would unreasonably burden this Platform. 

  • Unsubscribing from marketing communications or mailers:

If you receive marketing communication from us, you can email us and ask that we remove you from receiving marketing communications, or request to unsubscribe. We will cease all communication upon your request and unsubscribe you from the paid subscription provided that such request is received at least fourteen (14) days prior to the date of renewal of subscription. Please remember that if you opt out of receiving marketing communication only you may continue to receive administrative messages from us regarding your purchases on the Platform or for the purposes of daily correspondence with us. 


Although we take reasonable steps to protect the personally identifiable information that you provide via this Platform, no system is 100% secure or error-free and neither is the Platform. We do not, and cannot, guarantee the security or accuracy of the information we gather. It is your responsibility to keep your passwords secure. We strongly recommend that you do not share your passwords with any third-party nor store or save them in a manner that may be easily accessed by a third-party. We take the protection of your information very seriously and employ measures through administrative, technical, and physical safeguards designed to protect information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. We encrypt all data in transit through secure socket layer technology (SSL), Sucuri Security, and Wordfence Security protocols, including hardware firewalls that are set up on the hosting side. We take reasonable precautions to ensure the integrity and security of our network and systems, but cannot guarantee these security measures will prevent third parties from obtaining information by illegal actions or attacks. 

this platform is not intended for use by children or minors

This Platform is not directed to and does not seek to collect personally identifiable information from, children under the age of eighteen (18). Nevertheless, if a minor accesses the Platform for any purpose whatsoever, we reserve the right to ask for additional permissions and consents from the parent of the user. For the purpose of this Platform, minor refers to any user under the age of eighteen (18) years. The aforementioned permissions and consents may change from time to time, on our discretion. 


Individuals located in the European Economic Area (EEA) have certain rights in respect of your personal information including:

  • the right of access to your personal information;
  • the right to correct or rectify any inaccurate personal information;
  • the right to restrict or oppose processing of personal information;
  • the right to erase your personal information; and
  • the right to personal information portability.

Where you have consented to data processing, your consent provides the legal basis to process your personal information, such as when you consent to processing in relation to the processing of your data purposes of data analysis in accordance with this Privacy Policy. You have the right to withdraw consent at any time. Please note that your withdrawal of consent to collect and process your personal information will not affect the lawfulness of processing your personal information based on your consent before you withdraw your consent. 

We may process your personal information on the basis of contractual necessity to perform a contract we have with you or complete a purchase you have made or are making or are reviewing on the Platform. We may also process your personal information on the basis of our legitimate interests, including analytic reporting and improving the functionality of the Platform. For example, we have a legitimate interest in collecting information about your device hardware and operating system to better understand how users access and use the Platform. We also have a legitimate interest in providing and developing improved artificial intelligence algorithms to deliver better product features to our users.

In some cases, we may process personal information pursuant to legal obligations or to protect your vital interests or those of another person.

How you may exercise your rights as an EEA user on the Platform:

  • Right to data portability:users located within the EEA may contact us with questions or requests regarding their personal information using the contact information below. Please note that we may request additional information from you to verify your identity before we disclose any personal or account information.
  • Right to restrict or oppose:where we rely on legitimate interests to process your personal information, you have the right to object to such processing by using the contact information below. Please note that some processing is essential to providing services on the Platform.
  • Right to access correct and rectify:you may access, correct and rectify their personal information through their account settings in the Platform.
  • Right to delete:you may request deletion of any of your information collected and stored by us please contact us by email at
  • Revoking consent:For the purposes of European Union data protection legislation, we are the “data controller” of your personal information. You can contact us directly regarding the processing of your personal information by e-mail at


Limits on use of your ‘Google user data’: Notwithstanding anything else in this Privacy Policy, consumer Google account information obtained via the Gmail Application Programming Interfaces (API), is subject to these additional restrictions:

  • The Platform shall not use this Gmail data for serving advertisements.
  • The Platform shall not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for the Platform’s internal operations and even then, only when the data have been aggregated and de-identified.


We reserve the right to change this Privacy Policy at any time, at our sole discretion without prior notice. If we do change the Privacy Policy, the new Privacy Policy will be posted here, along with its revision date, and all information collected following the posting of such changes will be subject to the new Privacy Policy. Prior to use or disclosure of your previously collected personally identifiable information in a materially different manner from that to which you agreed, we will first secure your affirmative consent for such use or disclosure. If such consent is not provided, we will use your personally identifiable information in accordance with the Privacy Policy in effect at the time we collected the information. 

We encourage you to check this Privacy Policy periodically and prior to each instance in which you provide personally identifiable information through this Platform or use this Platform. 


If you are interested in receiving electronic updates, alerts, and other information from us regarding this Platform, you must provide us with an e-mail address. We may also ask for optional information, such as how you found us, to help us better serve you and other users in the future. We welcome your comments and feedback regarding this Platform and third-party services and functionalities to our e-mail address that permits you to send through your own email address, comments, and any other information you choose to include. Please remember that email is not secure and we cannot provide you with any guarantees in this respect. You should carefully consider what information you wish to send to us through email or through this feedback option.

Last Updated in 11/21/2021